It goes without saying that the Internet is full of immensely powerful tools and platforms — Indiegogo itself is an indication of this. But for crowdfunding campaigners, it’s sometimes difficult to know where to begin when it comes to finding tools that will help them optimize their crowdfunding efforts. ... read more
Archive | Insights
March 18, 2013 | | 79 Comments
Get Creative! Ideas for Enhancing your Campaign
As our campaigners can attest, running a successful crowdfunding campaign is not simply a matter of throwing up a page and waiting for money to roll in. It's an endeavor that takes upfront planning, preparation, and effort. We humans -- therefore, your potential contributors -- are creatures of increasingly ... read more
February 18, 2013 | | 169 Comments
5 Ways to Power-Up Your Crowdfunding Pitch Video
First impressions are everything, and that’s why the most important aspect of your crowdfunding campaign is your pitch video, which is essentially an elevator pitch in the form of a short video. It’s your one and only chance to really sell not only your project, but yourself as well. In my book, ... read more
January 11, 2013 | | 603 Comments
12 Insights for 2012
On average, campaigns raised 20% more in 2012 than they did in 2011. Successful campaigns took an average 11 days preparing for their launch. Core campaigns ran an average 49 days in 2012, as opposed to 60 in 2011. Successful campaigns fundraised for 39 days. 33% of dollars ... read more
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